M&S

Partnership Strategy, Brand & Talent Partnerships

M&S engaged us to broaden their appeal to a younger, style-conscious audience while retaining existing customers. We developed a structured talent and partnership strategy to position M&S as a premier fashion destination, executing high-profile collaborations with Sienna Miller, Bella Freud, Olivia Von Halle, and Aries. This reduced average customer age by nine years and significantly boosted high-street style rankings.